DON LETTS x Noah NY Lookbook & Campaign • B.A.D. Collection

Photographer Hayley Louisa Brown captures legendary filmmaker and musician Don Letts for NOAH NY, creating a cinematic portrait series that highlights his personality, presence, and iconic status. Shot on film, the images balance striking black-and-white and color compositions, emphasizing atmosphere, expression, and editorial sensibility. Hayley’s expert approach to lighting and framing transforms the session into visually compelling imagery that blends editorial portraiture with brand storytelling.

The portraits were featured in NOAH NY’s lookbook and campaign imagery, including in-store displays at the brand’s New York flagship, and showcased as part of their collaboration with Big Audio Dynamite, reinforcing both Don Letts’ legendary status and NOAH NY’s cutting-edge fashion identity.

Hayley Louisa Brown