BIA & J Cole

Hayley Louisa Brown captures BIA and J. Cole for the “London” single cover artwork and press campaign, created around the artists’ highly anticipated collaboration released in April 2022. The imagery reflects the duo’s dynamic synergy and cross‑continental appeal, with both artists bringing presence, character, and energy to the editorial frames. The visual direction connects to the “London” aesthetic — celebrating British culture, swagger, and flair — while Hayley’s cinematic approach elevates the portraits with striking compositions suited for press, editorial features, and campaign use.

Hayley Louisa Brown