Hayley Louisa Brown: DON LETTS x Noah NY Lookbook & Campaign • B.A.D. Collection • Project info +

Photographer Hayley Louisa Brown photographed legendary filmmaker, DJ, broadcaster and cultural pioneer Don Letts for NOAH NY's B.A.D. Collection, a campaign celebrating the enduring legacy of the groundbreaking British band Big Audio Dynamite.

Shot entirely on analogue film, the portrait series combines Hayley's cinematic visual language with Don Letts' unmistakable presence, creating a body of work that feels both timeless and contemporary. Rich film grain, considered composition and an editorial approach to lighting produce images that celebrate character, authenticity and cultural influence, reflecting the creative spirit at the heart of both the campaign and its subject.

Founded by Mick Jones following his departure from The Clash, Big Audio Dynamite redefined the musical landscape by fusing punk, reggae, hip-hop, dub, funk and electronic music into an entirely new sound. As a founding member of the band, and one of Britain's most influential filmmakers and cultural commentators, Don Letts has spent decades shaping conversations around music, identity, fashion and youth culture. Hayley's portraits capture that legacy with honesty and restraint, allowing personality and presence to lead every frame.

Commissioned by NOAH NY, the photography formed a central part of the B.A.D. Collection campaign, appearing across the brand's editorial lookbook, digital platforms, social media and in-store displays at NOAH's flagship New York store. The collaboration reflected NOAH's long-standing commitment to celebrating influential cultural figures and the communities that continue to inspire contemporary fashion.

Known for creating work that sits naturally between editorial, documentary and commercial photography, Hayley Louisa Brown regularly collaborates with leading brands, magazines and artists to produce imagery that feels authentic, cinematic and culturally resonant. Whether photographing musicians, designers or creative pioneers, her work is rooted in storytelling, human connection and a deep understanding of contemporary culture.

The NOAH NY B.A.D. Collection campaign demonstrates Hayley's ability to create commercially impactful photography while preserving the honesty and atmosphere that define her distinctive visual style, resulting in portraits that are as enduring as the cultural legacy they celebrate.