Photographer Hayley brings her signature cinematic style to the advertising campaign for Patta’s collaboration with Air Jordan, capturing the energy and personality of footballer Neymar Jr. as he showcases the collection. Shot on film, the session highlights the collection’s bold graphics, archival prints, and iconic branding, while showcasing Hayley’s editorial sensibility and mastery of lighting, composition, and atmosphere. The campaign features friends and family of the Patta brand—including musician Cosima and designer & culture maker Irene Agbontaen - bringing together sport, music, and design in a visually striking narrative. Each frame balances brand storytelling with Hayley’s unique photographic vision, making the images feel fresh, dynamic, and distinctly her own.
