Hayley Louisa Brown: Anne-Marie x Birthday • Single Artwork & Music Campaign Photography • Project info +
Photographer Hayley Louisa Brown collaborated with British singer-songwriter Anne-Marie to create the visual identity for her hit single Birthday, producing a cohesive campaign that extended across digital, editorial and physical platforms.
The commission included the official single cover artwork, bespoke campaign imagery, a complete website re-skin, custom Instagram filters, and a range of branded merchandise including t-shirts, hoodies and stickers. Together, the project created a distinctive visual world that supported the release across streaming platforms, social media, fan engagement and retail.
Known for her ability to combine fashion, portraiture and contemporary culture, Hayley's photography captures the playful energy and bold personality that have become synonymous with Anne-Marie's music. The imagery balances polished commercial production with an authentic sense of character, helping create a memorable campaign that resonated with audiences across multiple touchpoints.
Working across music photography, artist branding and creative campaigns, Hayley Louisa Brown regularly collaborates with musicians, record labels, magazines and global brands to develop visual identities that extend far beyond a single image. Whether creating album artwork, editorial portraits, campaign photography or content for digital platforms, her work combines strong visual storytelling with a deep understanding of contemporary music and culture.
This project for Anne-Marie demonstrates Hayley's ability to deliver complete visual campaigns that connect photography, branding and audience engagement across both digital and physical media.
