Hayley Louisa Brown: Patta x Air Jordan Campaign featuring Neymar Jr. • Advertising Photography • Project info +
Photographer Hayley Louisa Brown was commissioned to photograph the campaign for the landmark Patta x Air Jordan collaboration, featuring Brazilian football icon Neymar Jr.. Shot entirely on film, the campaign celebrates the intersection of sport, fashion and contemporary street culture, bringing together one of the world's most recognisable athletes with two of the most influential names in sneakers and apparel.
Created for the launch of the Patta x Air Jordan 7 collection, the imagery showcases the capsule's distinctive archival-inspired graphics, premium materials and signature branding. Hayley's cinematic approach to portraiture and documentary-style storytelling gives the campaign an authentic energy, balancing polished commercial photography with a natural sense of movement and personality. The resulting images feel immediate, tactile and unmistakably analogue.
Alongside Neymar Jr., the campaign features members of the extended Patta creative community, including musician Cosima and designer and cultural figure Irene Agbontaen, reflecting Patta's long-standing commitment to community, creativity and cultural collaboration. Rather than relying solely on celebrity, the campaign celebrates the people and relationships that define the brand.
Known for her work across music, fashion and youth culture, Hayley Louisa Brown regularly collaborates with global brands, artists and publications to create photography that feels both commercially impactful and culturally authentic. Her work bridges editorial storytelling and advertising, producing campaigns that resonate far beyond the product itself.
The Patta x Air Jordan campaign demonstrates Hayley's ability to create visually striking commercial photography that connects luxury sportswear, fashion, music and contemporary culture while maintaining her distinctive photographic voice.
For more on the collection and campaign launch, see Patta and Jordan Brand unveil their first collaboration.
